BFlow

Hi guys, So yesterday I got back from Lowe's and as I was putting things away I got the bright idea to stick a Unibit into a bit holder. You know, because I can. Well it won't come out now. Neither one has been used, both straight out of the package. I don't understand what the issue is here. I've put it in the vise, used my channel locks, twisted, pulled and pushed in every direction. What the hell is happening?