Maybe you guys are remembering a different Craftsman than I am. I felt CM tools were always geared towards homeowners/DIY market with the slight exception being some of their mechanics Craftsman Pro stuff.
I guess part of the reason I'm impressed is that my expectations were way lower? I was expecting this to be like B&D level stuff, but it looks more like just below DeWalt in a PC inspired casing looking at the stats.
The real question is still on the hand tools and the warranty on them. I'm hearing it's still a lifetime warranty, but now proof of purchase will be required.
I think there's a market to do the 3 pronged approach: Good, Better, Best. In this case I would think you do B&D as your entry level, Craftsman as your mid tier DIYer level (for those who want better than B&D, but not willing to pay pro prices) and your pro level aka DeWalt. I agree SBD can definitely do with streamlining their power tool offerings, but I think if they phase out PC this is how they can go about doing it.
I imagine it will take awhile for them to ramp up everything to "Made in USA with Global Materials" with opening new factories and all that, so I expect some of the lineups to grow over the next few years specifically the mechanics tools, OPE stuff etc.