Yeah, tough call. I personally think almost everything is great and would serve any homeowner well for years and year. Ive got DeWalt, Craftsman, Milwaukee and Ryobi and its all great stuff.
I love my DeWalt Xtreme 12v screw driver. Its great for doing lighter duty stuff around the house. I love my Craftsman jigsaw and circular saw.
I also love my Milwaukee M12 Fuel hammer drill. Last weekend I mounted a couple flag holders on my house and had to drill 6 holes into brick and that thing drilled those holes like you wouldn't believe. For just a 12v drill, its impressive. I also have a Milwaukee M12 lantern that I really like. I recently had to cut the powe to my basement to move some light switches so that I could remove an unneccesary part of a wall and it worked great.
All of my lawn and garden equipment is Ryobi. Ive got a cheap Ryobi 18v leaf blower and trimmer and for blowing grass/leaves off of the sidewalk, driveway and patio is great. The trimmer is just a cheap one too but all I use it for is edging the sideway and cutting grass where my mower wont reach and its great for that. Speaking of my mower, Ive got a Ryobi 36v. It does a great job of mowing my smallish yard (takes me about 30 minutes to mow it all) and I love that I can use the same batteries in my mower, leaf blower, trimmer and the Ryobi sander that my wife uses. Speaking of the sander, my wife recently bought a Ryobi One+ sander. She is restoring some vintage furniture that she bought and it works great for light sanding. She actually almost bought a Craftsman one, until I pointed out to her that she could save a bit of money buying the tool only version of the Ryobi and that sanders go through batteries like crazy, so itd be better to buy the Ryobi because I have like 6 of the One+ batteries and the 6-battery charger. As much as I love Craftsman, she would have spent $120 for the same thing in Craftsman and would have only had 1 battery for it.
If I did it all over again, Id probably go DeWalt and Craftsman. Id buy another DeWalt Xtreme 12v driver, a Craftsman V20 hammer drill for bigger stuff, Craftsman V20 brushless leaf blower and V20 trimmer and for the mower Id either go Kobalt or Greenworks.
Most brands are great though. Ive got a cowokers who has all Ridgid and likes it, I know people who swear by Milwaukee, Makita is great, Bosch is great, etc, etc, etc. For the average person who only uses a tool occasionally, just about anything is fine.