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Inside Adam Savage’s Toolbox


PutnamEco

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I've always wondered why tool companies aren't partnering up with these guys on TV shows like American Restoration and the like to advertise. I've noticed Rick on American Restoration uses a lot of Makita stuff with some Dewalt mixed in every once in awhile. Seems like a golden advertising opportunity to me.

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I've always wondered why tool companies aren't partnering up with these guys on TV shows like American Restoration and the like to advertise. I've noticed Rick on American Restoration uses a lot of Makita stuff with some Dewalt mixed in every once in awhile. Seems like a golden advertising opportunity to me.

Who says it wasn't adverising? You noticed what tools they were using...

It is called Product Placement or embedded advertising. Read about it on Wikipedia and Adbusters

When you see the names or brands of things blotted or blurred out it means they didn't want to pay....

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  • 5 weeks later...

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