Jump to content

New Branding At Harbor Freight


Recommended Posts

Got the HF ad in the mail today. Looking through it, it appears they've made some changes to their branding scheme.


In addition to their same ol' same ol' I noticed these:


Maddox: Automotive Specialty Tools

Diablo: Air Hoses

Admiral: Saw Blades

Daytona: Jacks

Viking: Battery Chargers/Starters

Grants: Care Care Supplies

Vanguard: Extension Cords

Vulcan: Welding Cart (A very nice one I will add)

Drummond: Water Transfer Pumps

Union: Safes (appears to be a premium alternative to Bunker Hill)


There are probably others I didn't notice. Between this and the attacks on brands like Snap-On, I wonder what the ultimate goal is?

  • Like 2
Link to comment
Share on other sites

Looked though the ad today but i guess i don't pay much attention to their branding, but i did notice a bunch of different saw blades they've never had, i think they are trying to not look like they are as cheap as they are, I mean its 2017, all the cool kids have colored saw blades

  • Like 1
Link to comment
Share on other sites

I really don't have a problem with the cheap ass tools. Cheap alternatives is where HF made their niche, but it would be nice to have a better alternative.


Right now they typically have a cheap option and a useless offering, but if they had a cheap option and maybe something in the mid range, I could get into their stuff a lot more. Their stuff has gotten better over the last few years though, I will give them that.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Member Statistics

    Total Members
    Most Online
    Newest Member
  • Create New...